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Brenda Sheridan: Director of College Relations & Executive Director

In Her Own Words

What are your job responsibilities?

As the Director of College Relations, I oversee the following areas: marketing for the entire college; special events, career services, communications; alumni relations; undergraduate/graduate recruitment, and fundraising.

Over the past year, I became the Executive Director of DUCA.  I plan and coordinate multi-faceted programs that meet DUCA’s goals and provide rewarding academic and social experiences for students aged 16-18.

Is specialized training required?

My college degrees and professional development have prepared me well for this position.

How do you stay abreast of the changes and trends in your industry?

I remain active in national and local professional associations such as, American Marketing Association, CASE (fundraising).

Sheridan and family after her daughter’s recital, 2010

What is a typical day like?

Usually in any given day, I have 3-4 meetings that are very interactive.  Marketing is a deadline filled career choice.  It’s exciting, stressful and very rewarding. I always spend time in the morning and evening catching up on email.  I also manage 6 people so much time is spent in meetings with them.  Many days I have events during the lunch or dinner hour and often work late once a week or on weekends.

What do you enjoy the most about your job?

I love being involved with all the different types of audiences at the college.  I work with high school students through DUCA and recruiting, current students for events and alumni and donors for events.

I get to do a lot of fun things in Philly with alumni and that is a joy.

How much time do you spend working with the students in your roles?

For DUCA:1/2 work with students; 1/2 with faculty and staff.  The other part of my job: 3/4 with faculty and staff; 1/4 with students.

September 2, 2010

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